Here Are Just A Few Common Questions We Answer Frequently...

Philosophy, wisdom and experience have helped us craft these answers for you.

If you have a question not listed, feel free to contact us.


1How Often Should I Blog?

Blogging must be done consistently and frequently to see results. But here's the kicker: You must be able to sustain that frequency. In other words, if you set out to start blogging really great content five times a week, but that's too high a frequency for you to sustain over a long period of time, you're setting yourself up for failure.

So, before you settle on a weekly or monthly number to hit, think about what frequency you can actually sustain based on the type of content you're creating.

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2Why Do I Need A Blog?
Blogging is a great way to help market or promote yourself or your business, product, or service. This means you can sell something online through your blog or you can use it merely for informative purposes. Point people to your blog URL to give them more info about what you're offering.

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3How Long Should My Posts Be?

Many “expert” bloggers perpetuate the myth that “shorter is better,” that blog posts should never be more than 600 words long. They explain that online readers have short attention spans and don't want to read long articles. The only way you can get more readers, they say, is to write posts that are short and sweet.

In our professional opinion, It really depends on what you want to convey to your audience. Is it informative or do you want your visitors to take action?

The rule of thumb when it comes to the length of a blog post is between 400-1000 words. Make sure the content has a beginning, middle and end and summarize it succinctly.

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4How Do I Turn Blog Traffic Into Subscribers?

This answer is shrouded in mystery.

It ultimately depends on the value and content quality of your blog posts. You must create frequent blog postings and each one build them with more flavor.

When you have a regular reader on your blog, you have to build your trust in them and give them an offer that is irresistible. That way you will not only have subscribers but loyal subscribers.

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Pay Per Click

1Should I Spend It On Social PPC or Google PPC?

t’s tough to know right off the bat which network will be the best investment of your spend.

Here are some questions to answer:

Are you looking to run an awareness campaign and generate as many clicks to your page as possible? Are you focusing on generating leads and aiming to advertise at the lowest possible cost-per-lead? Or are you simply looking to build up your following on social media by increasing your engagement metrics?

For example, if you’re trying to gain more followers for your t-shirt company, LinkedIn ads are probably not the best option, but Facebook and Twitter might do well. Or if you’re marketing to enterprise companies, maybe more of your prospects are on LinkedIn than on Twitter, and you want to focus your attention there.

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2Why Am I Not Seeing My PPC Ads?
This answer is five fold. Calm down, this is normal!

1.) If your campaign’s daily budget is not large enough to capture 100% of daily search volume, your ads are being limited by Google in an effort to stay within your ad budget.

2.) If your keyword’s ad rank is low your ads will not show for 100% of daily search volume.

3.) This may seem obvious, but the keyword being searched must be in the account.

4.) If your campaigns are set to be offline during certain days/hours you won’t see your ads during those times

5.) IP addresses can be excluded from seeing search ads at the campaign level. This setting was created to stop click fraud from known fraudulent IP’s, but is sometime used to stop unknowing employees from wasting ad spend budget by clicking on your own ads.

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3I See My Competitor’s Ads Everywhere. I Wanna Have My Ads Show Up With Them! How?

What you’re likely seeing is remarketing ads, which we recommend for everyone!

Basically, your competitors have cookie's installed on their websites. The method they use is called Retargeting. Yeah, we know how to do that.

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4Why Do I See My Competitor’s Listing When I Search For My Business?

It's simple.

Your competition has realized that users looking for your business are potential customers for their own business, and are trying to steal them away. Unfortunately there isn’t any way to stop them from doing so. This can be a cost-effective means of reaching prospects and one that you may consider as well.

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Email Marketing

1How Do I Grow My Email Subscriber List?

Email marketing is only as successful as the email list. A large email list doesn’t automatically equal success, though so make sure that you’re growing your list with the right people. If they’re not actively engaged with you (or interested in what you have to say), your email marketing efforts will be for nothing.

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2How Do I Figure Out What To Write About?

If you’re not writing something that your audience cares about, you won’t get their attention, even if you do land the email in their inbox. The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested.

Find out what problems they have and write about them. Learn about their habits and hobbies and pair your expertise with content that will strike a chord with them. Make sure that what you write is serving their interests, not your own agenda.

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3How Should I Test And Optimize Email Campaigns?

Remember the "Scientific Method" we learned in science class? Use that!

1.) Ask a question – how do I improve engagement?

2.) Formulate a hypothesis – will sending emails earlier in the day result in higher levels of engagement?

3.) Test the hypothesis by sending one set of emails in the morning and one set in the afternoon.

4.) Analyze and document the results to see if your hypothesis is correct. Did the emails sent in the morning have higher levels of engagement than the emails sent in the afternoon?

5.) Learn from the results to improve future campaigns. If the performance was better during a certain time, send future emails at the time of day that performed better.

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4How Do I Know If An Email Campaign Is Successful?

Depending on your brand, there are a few different metrics you will need to monitor.

1. Delivery rates. This metric is the main starting point of your email campaign and is a great metric to monitor the strength of your email list. A high deliverable rate means you ARE reaching your intended audience.

2. Open rates. Once your email has reached your clients inbox, the next challenge is to get the email read. Your subject line will have the biggest impact on your campaign and is what gets the subscriber to click “open”.

3. Click through rates. Now that your subscriber has received the email and opened it, it’s time for action. This is solely down to your content – Is your content relevant? Relevant emails will have high click through rates. If your email campaign approach is to send one email to all subscribers your click through rates will be poor.

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Video Production

1What is the purpose of the video?

So often, we speak with companies who want to "create a video to put on their website." Sure, producing a video for your website is essential because videos can communicate the most amount of information in the shortest amount of time. But investing in a video isn't just about checking a box.

Create a well-thought-out vision for your video that's written down and successfully answers the question "What exactly are we trying to achieve by producing this video?"

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2What is your ideal timeline?

Every internal video team or video production company has a standard timeline for video turnaround. However, if you need your video done sooner, there are ways to accomplish that goal.

By simplifying the scope of the project you can get a faster turnaround time. Conversely, if you have a really complex and in-depth vision in mind, it might take some time to make that vision come to life. If your looking to rush this, we probably aren't your company.

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3What's your project budget?

Just like the video timeline, the simplicity or complexity of your video project will affect the final budget. If you have a specific budget in mind, be sure to communicate that with your video team. If you want to produce that underwater, high-flying, 5 different locations video, it can be done, just be prepared to spend more. Likewise, maybe a few, shorter, high-level videos on your landing pages are the perfect use of video for you. Lowering use of those resources helps to keep costs down.

The cost really depends on the project. If your story is best told using multiple cameras, an audio technician, and a field producer over multiple shoot dates, it will likely cost more. If the best way to tell your story can be captured with one camera during one half-day shoot, the budget will likely be a little less.

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4How will you measure results and ROI?

Are you looking to drive video views? Product demos? Sales? Donations? Each metrics requires a different video strategy. Identifying how you will measure the effectiveness of your video can help better shape the vision of the video to match your bottom line goals.

As with so many of our marketing efforts, we need ROI and analytics to help defend and enforce the tools we’re using to drive business and awareness. We suggest to get your whole team to think through what it would take to make the video a success.

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Rich Media Production

1How Do I Use Rich Media To Compete In Search

Remember when we would use the Yellow Pages to search for businesses? Remember how each section would start with firms called “AAA Painters” and the like? In the internet age you can use rich media to pull a more sophisticated version of this trick, and get your landing page under the nose of potential customers before they have a chance to interact with your competitors.

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2How Is This Used In Social Media?

People use social media because it helps them connect with others. For the same reason, users like to see social embeds in the content they view online. Seeing a tweet from a news source or a well known person adds a level of proof and confirmation to your content.

Further, social media embeds are visually appealing. Consider you’re reading an article about the best places to grab breakfast in Melbourne – would you rather see a bunch of stock images of lattes, or embeds from the cafes themselves?

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Web Design

1Another company says they can build a web site for us for $600. Why shouldn’t we use them?

We’ve seen those ads on the side of the road, too. Be wary of anyone who says they’ll build you a web site or sell you a car for $600. There’s a possibility they’ll take your money and run. What’s more likely is that they’ll take your money and then build your site with a template.

A straight-forward conversation with StruMedia doesn't cost you anything and we are happy to provide you an honest price to help you make the impact you want.

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2Do you provide copywriting services? How about photography?

Of course we do. It will help optimize and enhance your site.

StruMedia has an extensive network of creative professional that we work with.

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3Can I See My Website While It's In Progress?


We build your website on our development server, and provide you with a username and password so that you can log in and monitor the progress of your site. During this phase, we encourage your feedback if something isn't quite the way you envisioned it or if you've changed your mind. Once your site is ready and you have provided your approval, we release it live on your server and submit your URL to the major search engines.

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4Is A Custom Design Really That Much More Valuable Than An Attractive Template?

In general, we don't recommend the use of templates, but they may be appropriate in certain situations. For example, if you absolutely must have a site launched within the space of a few days, or if you are on an especially limited budget, a template might be an acceptable short-term solution.

Rest assured that our team has worked with a myriad of budgets for their websites.

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Reputation Management

1How do you fix a damaged reputation?

The best way is to use English (or whatever your native language is): write good information. Inundating the web with great and original content works best, and will eventually push the negative links off the first page of Google searches. While it might be possible to remove negative links, images and content (see below), usually the best approach is to create targeted, effective and well formulated content, including blog posts, images, and video. But the key is developing a strategy, which includes researching and creating the best content, and most importantly, knowing which platforms to share it on.

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2What are ways a reputation can be damaged?

There are a bunch of ways. Someone can write something negative about you in a blog post, which is fairly common, unfortunately.

There are complaint sites where people can anonymously post comments for a business or a person, such as RipOffReports, and these are very powerful.

Also, there are some inventive ways used to damage a reputation. A disgruntled ex-client or fired employee sometimes takes over or really hijacks a domain name to post bad things about them, such as, “JohnSmithIsACrook.com”–and this shows up very quickly on the first page of Google.

We have the tools and know how to fix these issues.

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3What should you do if something negative shows up?

You probably will be angry, upset, and want to retaliate by writing something negative yourself. Don’t: it will make things worse.

Instead, come up with a strategy:

Start by asking this question: Is the issue warranted? If so, address it, and professionally write back to the author–perhaps, but it could just fan the flames even more.

Most importantly, work on writing good content, and be very active on social media. These will all eventually push the negative information down off the first page of Google.

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4Once something is online, is it there forever?

Basically, yes.

It is usually impossible to remove once it’s on the web–but always try. Because about 92% of people don’t go beyond the first page, however, pushing the negative information off the first, second or third page effectively makes it disappear.

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Funnel Optimization

1What types of funnels exist?

Funnels can be categorized by their goal. At the highest level you want to generate leads with a lead generating funnel or you want to generate sales with a sales funnel. The popular ones nowadays are:

The opt in lead generation funnel. Converts website traffic to leads.

The sales funnel. Allows people to purchase online.

Activation (or trip wire) funnel. Turns leads into customers.

The live webinar funnel. Gathers webinar registrations.

The auto webinar funnel. Gathers webinar registrations and shows your recorded webinar automatically.

The launch funnel. Gradually drips content to build anticipation for your product launch.

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2Do I need a funnel optimization?

That depends on how you currently generate leads and sales in your business and whether you would benefit from automating your processes.

If you want a reliable, repeatable way of doing business, a funnel gives you that.

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3What are the benefits of a funnel?

Once you have a funnel in place you can monitor it. That means you can see where it is not performing very well and take steps to improve it. No more guess work.

You will save time on menial tasks when your marketing is automated. Funnels makes sure you maximize every opportunity, whether it is finding new leads or making new sales.

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4What’s the first step in building a high converting sales funnel?

Contact Us...Seriously!

Well, thats if you want to.

There are many tools on the market when it comes to building out a sales funnel that have many similarities and accomplish different tasks. Here's a StruMedia Advantage: We have used them all! They all work the same.

There are so many, just google it. Work with us. We can optimize and build the one you need and we might be able to teach you too, if your lucky!

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UI/UX Design

1What Is It?

User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture.

In a nutshell, we see GUI's (Graphical User Interfaces) all day on our phones, tablets and computers.

Everything stems from knowing your users, including understanding their goals, skills, preferences, and tendencies. Once you know about your user, contact us and we can design a solution for you.

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2What is Responsive UI? I've heard of it before...

It's an interface display that can be adapted to any device and it creates a positive user experience that is consistent across all systems.

Web Pages and Apps can be viewed using many different devices: desktops, tablets, and phones. It should look good, and be easy to use, regardless of the device. Thats where this term comes into play.

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